September 19th, 2009 
Yong-Long Lai Most small business are built on the same business model and hence have the same profit drivers. when thinking about small business strategy, small businesses all have certain key similarities.
- Customers
- Goods/Services
- Cost of Goods/Services
Before thinking about strategy to attract more customers customers we need to understand the two main drivers which leads to a customer.
- How many people know about your business and the good/services that you provide?
- How many of them can you attract to become your customers?
once a small business has acquired a customer, the obvious next step is how much money do we make from this customer. To understand this we need to understand the two drivers of revenue or gross income.
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