Most small business are built on the same business model and hence have the same profit drivers. when thinking about small business strategy, small businesses all have certain key similarities.

• Customers
• Goods/Services
• Cost of Goods/Services

Before thinking about strategy to attract more customers customers we need to understand the two main drivers which leads to a customer.

1. How many people know about your business and the good/services that you provide?
2. How many of them can you attract to become your customers?

once a small business has acquired a customer, the obvious next step is how much money do we make from this customer. To understand this we need to understand the two drivers of revenue or gross income.

1. How much does the good/services sell for?
2. How many good/services does the customer buy?

Another way of seeing this is:

1. How much value in a basket of good/services?
2. How many times does the customer purchase in a given period?

In short, to find out how much revenue is generated per customer we need to know how much and how many.

Lastly, once a small business finds out how much revenue each customer is bringing for the business they need to understand their cost of acquiring the customer, goods/services. The driver for this is:

1. Profit Margin

Obviously the higher the better, but businesses in certain industry group or businesses that sell certain type of goods/services will tend to have different margin. auto-manufacturers have lower margins compared to online business selling ebooks.

Summary
The five key drivers to small business profits are:

1. Leads
2. Conversion
3. Revenue per Transaction
4. Number of Transactions
5. Profit Margins

To find out more about the 5 key drivers of a business and strategies to improve each areas go download your five free gifts and you will discover the following:

• Discover five effective ways for expanding your business
• How business coaching can increase your turnover and help you achieve business success
• Learn the secret to creating serious cash flow and leveraging time and money
• Master the technique of franchising and handling a growing business
• Become a successful entrepreneur with credible marketing and sales skills.

Technorati Tags: Small Business, Small Business Strategy

I learnt about this many years ago but never really need to use it because some of the affiliate programs that I signed up for didn’t allow me to parse data back from Google Adwords. If you’re reading this you’ll know the reason why you might want to be parsing keywords in Google Adwords, but for the benefit of other readers I’ll quickly explain.

When people search on Google they can type any combination of keywords to find the information that they want. As advertisers (affiliate marketers), we want to know what the user is typing. You might be thinking, why?

• There might be phrase that we didn’t think about – ie we can now build more specific keywords and hence reduce our advertising spend and increasing return
• There might be a phrase that we don’t want to be advertising for – ie. we can now stop advertising on keywords that we don’t want and hence save wasted advertising budget
• Apart from the two, it allows us to understand the market that are clicking through our Ads and measuring which Keyword terms are more convertable (ie. they signed up to something, made a purchase, do some action that we wanted etc.)

Anyways, if you want to know how this is done, Google has a great tutorial which takes less than 5 minutes to learn – How Do I User Keyword Insertion? (Tutorial)

PS: Another word people use for Parsing Keywords in Google Adword is Keyword Insertion or Dynamic Keyword Insertion

Technorati Tags: google adwords, parsing keywords, parsing keywords in google adwords

Just published the last Success Tips Newsletter for 2008. There’s a special Christmas Gift in this edition so make sure you go visit and collect your Christmas Gift! It’s been a very exciting 2008 for myself and I’m thinking it’s been pretty exciting for many people also. Hopefully you got some Christmas plans with your friends and family (preferably away from the summer heat in Perth)

Whether you’re going off for on a holiday or just relaxing at home, I wish you a Merry Christmas and a very Happy New Year!

Remember to go collect your Christmas Gift from Success Tips Newsletter

Technorati Tags: Success Tips Newsletter, Your Success Club

Peter Elsworth

Peter Elsworth was born in Melbourne, Victoria, and spent his childhood growing up in the footsteps of his two elder brothers – so much so that he was even given the hand-me-down nickname of Barney, which has stuck with him for life.

Peter viewed school as a means to an end rather than a desirable place to be. Apart from showing a great enthusiasm for football, cricket and golf, he regarded school as a daily duty and not a stimulating experience. After leaving school, Peter studied a Bachelor of Commerce at university, majoring in economics and accounting. His casual interest in the stock market rapidly transformed into a passion when he realised that learning about stocks meant he could generate income without actually having a job. He had finally found something that rewarded learning.

After completing his degree, he went on to complete his MBA at the University of Melbourne. His end-of-year thesis, Use and Limitations of Published Financial Accounts for Investment Analysis, helped him develop a trading software program.

Today, Peter Elsworth is the CEO of Traders International Futures Pty Ltd. With a strong bias for teaching clients trading strategies, his organisation also offers the truly unique feature of a live trading room. This room allows clients to log in and follow the US share index futures market in real time. It also includes the input of a professional trader who marks buy and sell signals on live charts. The Traders International motto is ‘do as we do’ – Peter backs his teaching with actions, providing 100 per cent transparency on the results.

Learn more about Peter Elsworth teachings on the stock market – eminis

Technorati Tags: eminis, futures, peter elsworth, traders international, Your Success Club

This is my first approved article on ezine. It’s a regurgitated version of a previous post I did which I cleaned up a bit before submitting it… so here it is again! Enjoy!

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Income Tax Withholding Variation – Get Your Taxes Back Before the Financial Year!

Download your Free Printed Interview of Ed Chan – “Tax Matter” from http://www.YourSuccessClub.com Article Source: http://EzineArticles.com/?expert=Yong-Long_Lai

Technorati Tags: Finance, Property, Taxation, Your Success Club

Think and Grow Rich by Napoleon Hill is teaching, for the first time, the famous Andrew Carnegie formula for money-making based upon THE THIRTEEN PROVEN STEPS TO RICHES.

Organized through 25 years of research, in collaboration with more than 500 distinguished men of great wealth, who proved by their own achievements that this philosophy is practical.

Think and Grow Rich will reveal the incredible secrets behind the following:

• Desire
• Faith
• Auto-Suggestion
• Specialised Knowledge
• Imagination
• Organised Planning
• Decision
• Persistence
• Power of the Master Mind
• Mastery of Sex Transmutation
• The Subconscious Mind
• The Brain
• The Sixth Sense
• How to Outwit the Six Ghosts of Fear

Expose the secrets of Think and Grow Rich by claiming your 5 free gifts from Your Success Club

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This one is for all the readers in Australia… (but applies in theory to everybody in the world)

Happy days for consumers! I don’t think many people were expecting a 100 basis point interest rate cut today. For the people who know me, I’ve been against fixing interest rates especially with the tightening credit market and the outlook of the Australian economy over the past 3-6 months. The cost of funding for banks has been increasing due to the tightening credit market and it’s very obvious since the market was pricing in an interest rate cut for this month. To tell you the truth, I wasn’t expecting a 100 basis point interest rate cut, so I’m just as surprised as you.

What does this mean? It’s obviously good for anybody on a variable interest rate rate, but not so good if you recently fixed your interest rate. Most variable interest rates are currently around ~9%, so with this official interest rate cut we should see variables interest rates to drop to around ~8.25%. (Yes, banks are not expected to pass the full 100 basis point interest rate drop… so be happy that they are even passing between 70-80% of it to us) The other good news is we should expect the banks to slowly pass on the rest of the interest rate cut over the next 12-18 months as the credit crisis lessens.

With this news I reckon its a very good time to look into adding or starting your property portfolio, especially if you’ve been holding out for something drastic to happen… Hopefully you’ve been saving up lots of cash for a deposit. All I can say is that you’re not going to get another moment like this in the next 10 years, property prices in Australia have pulled back so much and interest rates are now falling for with more expectations of future interest rate drops.

If property is not your cup of tea, I think its also a great idea to get educated and learn about the stock market. There’s a lot of undervalued stock and many of the ‘blue chip’ type stocks are cheap compared to 12 months ago (20-50% discount) I think the next 12-18 months there will be a sign of recovery especially considering the market has fallen ~35% over the past 12 months. Obviously wait for the sign to happen before putting your live savings into it, if you don’t know what signs to look for… It might be a good time to learn now.

I don’t believe there will be another time in the next 10 years that properties or stocks will ever be this cheap again, so do consider taking advantage of this moment especially if you’ve been cashing up over these rough periods!

All the best with your investing!

Yong-Long

PS: The Australian dollar is getting hammered, it’s currently around ~0.71 AUD/USD. It’s fallen from record highs of ~0.96-0.98 about 6 months ago… so you may want to hold back from finalising any long overseas holidays (definitely not a good time to go, unless you changed your money already 3-6 months ago).

PSS: Obviously these are my thoughts, so don’t take my word for it, this is what I’ll be investing my time doing over the next 12-18 months. I suggest you educate yourself about property, stock market or finance etc. and start implementing some strategies. At Your Success Club you’ve got everything you could ever want on those topics, so make the most of it!

Here’s the official statement by Glenn Stevens, Governor Monetary Policy at the Reserve Bank of Australia. http://www.rba.gov.au/MediaReleases/2008/mr_08_20.html

Tags: interest rate, property investing, stock market investing, Your Success Club, interest rate cut

Brad Sugars has been in business for himself almost all of his working life – he has either owned, or been involved in, more than 30 different businesses, including magazine publishing, pizza manufacturing and dog food. Brad Sugars is the founder of Action International Business Coaching – the 39th top global franchise, number one business services franchise and the world’s sixteenth fastest growing franchise. Action operates in nineteen countries and has business coaches in more than 700 offices.

Brad Sugars is the author of fifteen business books, including four international best-sellers, he has taught more than 480,000 people how to create business, property and financial success, appeared in dozens of magazines and on radio shows all around the world and was voted the ninth most respected entrepreneur in the world by readers of Espy Magazine – The Entrepreneur’s Bible. Brad Sugars was also featured on the ABC TV special Selling Success which followed the progress of some of his students over twelve months and proved his abilities as a business coach.

Brad Sugars is also a major philanthropist; he is chairman of the Queensland Tent of the Variety Club and donates hundreds of thousands of dollars to charities each year, including Father Chris Riley’s Youth Off The Streets program.

Brad Sugars was interviewed and featured in the book “Secrets of Male Entrepreneurs Exposed!” by Dale Beaumont. In this book, Brad Sugars exposes five effective ways for expanding your business, how business coaching can increase your turnover and help you achieve business success, the secrets to creating serious cash flow and leveraging time and money and much much more!

Discover the secrets of Brad Sugars by claiming your 5 free gifts from Your Success Club

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Ed Chan, also known as Edward Chan is the principal of Chan & Naylor Business and Tax Accountants, which is recoginised within the profession as being one of Australia’s leading accountancy firms. It specialises in small businesses, self-managed superannuation funds and structuring property investments.

Ed Chan is a seasoned and passionate property investor and developer. His unique understanding of the relationship between property investment and tax makes him one of the few accountants in Australia who truly understand how to structure property investments to minimise tax and maximise asset protection.

Ed Chan is a regular presenter at property investment and professional seminars held by the Institute of Chartered Accountants in Australia, the National Institute of Accountants and the Australian Society of Certified Practicing Accountants. Ed Chan is also a regular keynote speaker at the National Directors’ Conference of the Australian Taxation Office.

Ed Chan was interviewed and featured in the book “Secrets of Property Millionaires Exposed!” by Dale Beaumont. In this book, Ed Chan gives his opinion on negative gearing, interest only loans, asset protection, superannuation and much much more! Here’s a quote from Ed Chan to inspire you to find out more,

“I once calculated that a person who incorrectly structures their property portfolio could pay an extra $430,000 in tax over a twenty-year period on just a couple of properties… It’s simply too expensive to get it wrong.” – Ed Chan

Expose the secrets of Ed Chan by claiming your 5 free gifts from Your Success Club

Tags: Ed Chan, Your Success Club, Free Printed Interview, Taxation, Property

Technorati Tags: Ed Chan, Property, Your Success Club

This is one of the best internet marketing website I’ve seen so far. Its like mass education on the subject of internet marketing. It doesn’t get any easier than this!

If you have any interest in internet marketing this is one of the best place to start. I’ve only just started the 30 day challenge a few days ago and i’m on day 15 as I’m typing this. You can definitely still catch up!

Join the 30 Day Challenge!

Technorati Tags: 30dc, Internet Marketing